As of today I am a freelancer in brand and content strategy. I’ve heard you’re not meant to use the f-word. But the c-word (consultant) isn’t very me. I’m a gun for hire, I do strat, let’s get on this.
After two and a half years at Wolff Olins - an amazing, amazing institution where I was given opportunities and support that I never dreamt of - I’m cutting loose. There’s no big, dramatic reason. I just felt ready. Ready to take all I’ve learnt and apply it to projects I choose. Ready to take some risks and cope with the lows as well as the highs. Ready to work in a new way with new people. It might even be a bit of a laugh.
There’s another little change happening too. Camilla’s Store - my username since the beginning on Blogspot and then across every social profile going - is fading away. For a long while CamillaStore was my alter ego - far more brave and sassy than I felt. But we’ve both grown up a bit - she shoots her mouth off less, and I have more confidence. For personal reasons and all-important brand consistency, you can now find me @camillaxgrey or here on my new website.
I am legit thrilled to be starting out with Murat Mutlu, who I admire deeply, at Marvel App, where they are growing fast. I’ll also be working concurrently with Adaptive Lab - one of the next generation of agencies and full of smart, young thinkers. And I’m going to be writing more. It begins…