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London
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I am a strategy director with experience in all stages of brand strategy and execution. I work with CEO's on the future of their business, and I bring brands to life through tailored content. Whatever you need. I am based in London, but can work wherever you and your clients are.

 

 

Archive

April 2008 - November 2013

Camilla Grey

Portability. Mobility. Accesss

Despite the slight awkwardness of the interview, this chat with the Internet's wild child, Sean Parker, makes for interesting viewing. Parker's thoughts on his latest investment - Spotify - are especially insightful. For him, Spotify represents all his hopes and dreams for Napster made real. And, although he had to learn the hard way, time and experience have turned Parker into the ideal spokesperson and mentor for the new way to consume music legally and profitably for all concerned.

"We get the user building playlists… they accumulate a library… they get the song stuck in their head... Portability, mobility and access - that's the point where we monetise it". Lesson learned.



Speaking of Spotify, All Things Digital recently laid its hands on some of Spotify's US-oriented marketing materials. Not that it's going to need much push - the Americans have been salivating over Spotify for as long as us Brits have been pining for Netflix. Swapsies?