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London
United Kingdom

I am a strategy director with experience in all stages of brand strategy and execution. I work with CEO's on the future of their business, and I bring brands to life through tailored content. Whatever you need. I am based in London, but can work wherever you and your clients are.

 

 

Archive

April 2008 - November 2013

Camillastore

Sorry – not available in your country

I thought the days of being the odd kid no one wanted to play with were over. But no, turns out that just living in England can keep you out of the metaphorical sandpit of tech start-ups popping up Stateside. Already this year, I had to suffer the indignity of asking an American what The Daily app interface was like. Ok, it was the guy that designed it, but still.



And today I find out that app-based payment service, Venmo, has added an incredibly exciting feature which, you guessed it, “isn’t available in my country”. Sometimes I wonder why my ancestors couldn’t have just stayed on the boat from Russia for another couple of stops across the Atlantic. Show me the apps Granny!

Anyways, enough whining. Until I get the call from MB SF, I must live vicariously through Mashable and Fast Company. And that new Venmo feature? Location-based payment publishing.



“The Venmo apps for iPhone and Android make it super simple to settle the bill evenly (to the penny, if you like), and given the number of people that are using Venmo to split the bill when they go out, we have integrated with Foursquare and Facebook places to allow you to attach a location to every payment you make.

Venmo Places also makes it really easy to see how often and how much you are spending with your friends at your favorite spots.”

The money shot? This: “Plus, when you publish a payment tagged with a place, it’s a fun way to share your experience with any of your Facebook, Twitter, or Venmo friends who might not have been there. We like to think of it as the “check-out” followup to a Foursquare or Facebook “check-in.”

VERY exciting. Watch this space.