2010 was the year that made geeks hot - largely due to films like The Social Network, Tron and Inception. It was also the year where I spent 10 weeks in San Francisco - home of the nerds. They had me at "tech start-up". Swoon.
Dennis Crowley/ Foursquare
Mark Zuckerberg/ Facebook
Case study examples
Every digital strategy document I write is obviously tailored to the client, but these campaigns somehow kept sneaking in every time. Why? They pushed boundaries, made the most of the medium and enthralled audiences.
Old Spice/ Real-time YouTube video responses to tweets. Hilarious and genius - W&K becomes the hottest agency on the block.
Square/ The new way to pay took the iPad from a big, beautiful iPhone to a functional piece of kit.
MySpace/ Coming hot on the heels of the Gap logo fiasco, the new MySpace logo gave control back to its users, accepting that people want things their way and becoming the visual manifestation of this personalisation trend.... If MySpace was on Facebook, I'd "like" it
Sometimes it's refreshing just to read something in plain English - no "cross-channel multiplatform social media communication plans" bullshit.
The Man Repeller/ Fashion blog about the clothes that repel men. Also introduced the concept of a 'lady boner' to the mainstream.
A Bajillion hits/ Jacking your strat, jacking my lady boner.
Noah Stokes/ This website is so old school it's epic. Who needs HTML5 when you've got it all laid out in primary colours and no bullshit.
If, like me, you can't start your day without that surge of serotonin caused by the arrival of an email, then you'll be relying on a heady mix of tools and services to get you through the day.
Google Reader/ Is there a greater feeling for the digitally addicted than over 200 unread articles?
Cross-platform syncing/ Personally, I like living in a world where I can check in using Foursquare and know that the fact that i just walked into a pub will be published across all my social networking sites for my adoring and ever alert 'friends' to comment upon. #don'tbelieveyourownGoogleAlerts
And finally, some of the stuff to watch out for in 2011...
Whipping your hair becomes a cultural phenomenon. I'm doing right now, as I type.
Check-in culture will get out of control, as we start checking in to TV, films and books.
And, finally... cool ad man says, "What?"