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London
United Kingdom

I am a strategy director with experience in all stages of brand strategy and execution. I work with CEO's on the future of their business, and I bring brands to life through tailored content. Whatever you need. I am based in London, but can work wherever you and your clients are.

 

 

Archive

April 2008 - November 2013

Camillastore

Brostitutes, Icing and Getting Stoked

So we live in our techy geeky little worlds, smugly feeling that, because we own iPads, read Mashable and have over 3,000 followers on Twitter, we have somehow transcended from being the dorky, unpopular kids we once were. Yes we have probably acquired some semblance of social skills and, by moving only within Shoreditch, managed to make our retarded approach to getting dressed seem like a "look" but that does not mean we are not above poking some geeky fun at the kind of people who once made our lives miserable.

First up is this hilarious mockumentary from Funny or Die, which looks at the dark underbelly of Brostitutes. Urban Dictionary describes "bro's" as such... 'An alpha male idiot. This is the derogatory sense of the word (common usage in the western US): white, 16-25 years old, inarticulate, belligerent, talks about nothing but chicks and beer, drives a jacked up truck that’s plastered with stickers, has rich dad that owns a dealership or construction business and constantly tells this to chicks at parties, is into extreme sports that might be fun to do but are uncool to claim (wakeboarding, dirt biking, lacrosse), identifies excessively with brand names, spends a female amount of money on clothes and obsesses over his appearance to a degree that is not socially acceptable for a heterosexual male.'



Recently, bro's had a moment in the digital limelight over 'Icing' - a drinking game that requires the person who has been 'iced' to drop to one knee and chug a bottle of Smirnoff Ice. In a reverse application of a trend - 'Icing' spread from being a predominantly bro recreational pastime, to be adopted by hipsters. I'm assuming purely in a post-modern ironic sense, of course. In this next video you can see some bro's experiencing some h-core icing in the city of sin.



In the final installment of bro's experiencing a rare nod of acknowledgment from their hipster counterparts, we have this piece from The Onion...


Report: Most College Males Admit To Regularly Getting Stoked