Oh, hello!

United Kingdom

I am a strategy director with experience in all stages of brand strategy and execution. I work with CEO's on the future of their business, and I bring brands to life through tailored content. Whatever you need. I am based in London, but can work wherever you and your clients are.




April 2008 - November 2013


I had been intending to post on why Shoreditch is a dead area in terms of trends but then two things happened which totally put a smile on my face and made me love the crazy, modern world we all toddle around in today. Firstly, I received this spammy email from Argos.

"Thank you for your recent enquiry on argos.co.uk

You recently enquired about a Go Go Pets Hamster Deluxe Funhouse Gift Set., Cat No. 384/1534, on the Argos web site, which was out of stock.

We have just received further stock of this item."

Strange, because I've only been to Argos once and that was when I was 16 and also enjoyed Hooch in a bus shelter. And, perhaps more importantly, I don't even own a hamster.

Secondly, my friend The Designer told me that he often gets text message alerts from a school in Inverness reminding him to attend various parents evenings, story times and nativity plays. The Designer is 24 and lives in London.

In a time when we can so easily curate the digital information we receive, the moments when a piece of rogue data slips into our hands can often be pure, human, and hilarious gold.

Shoreditch post to come!