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London
United Kingdom

I am a strategy director with experience in all stages of brand strategy and execution. I work with CEO's on the future of their business, and I bring brands to life through tailored content. Whatever you need. I am based in London, but can work wherever you and your clients are.

 

 

Archive

April 2008 - November 2013

Camillastore

Faking it

Ok, I'm going to propose something a little controversial. In this economic and environmental climate we're meant to be focusing on pared-down austerity and the ethos of make-do and mend. Apparently there are currently 8000 people waiting for allotment spaces in order to grown their own and I've talked before about the chic Waitrose Essentials range and Mary Portas' quest to revamp charity shopping. Everywhere you look it seems we're holding back and reining in.



Well, I'm suggesting that it's not exactly everywhere. Alarm bells were set off on my trend-o-meter (yes, I do have one of those) while watching the footage of this year's Glastonbury. In their bright neons, animal prints, glitter and plastic fantastic, the crowd appeared to be rejecting the notion that lean times must necessarily equal lean accessorizing. And it seems that people have not left their "f*** it all, let's have fun while we can" mentality in the fields of Glasto. Since then, Miss Selfridge has teamed up with HedKandi to produce a range of dresses that practically scream hedonistic good times. Equally, a trend towards 'fake', inspired perhaps by the war-time habit of drawing a pencil line up one's leg to imitate tights, seems to be growing. Shoulder pads are turning our shoulders into dangerous weapons, Shu Uemura has a whole window at the front of Selfridges for their fake eyelashes, and Lily Allen was on Twitter this week showing off her gold fake nails. It seems that times may be hard. but we're British and we'll never let it show.


For incredible nails, check out the new Wah Nails in Dalston.