Oh, hello!


London
United Kingdom

I am a strategy director with experience in all stages of brand strategy and execution. I work with CEO's on the future of their business, and I bring brands to life through tailored content. Whatever you need. I am based in London, but can work wherever you and your clients are.

 

 

Archive

April 2008 - November 2013

Camillastore

In a spin.

The world has gone a little bit crazy this week - thank God it's Friday. First, a bank went into meltdown (yes, another one) over a report written by a 15 year old intern. It is not so much the age of the author that troubles me, rather the commotion and panic it caused. It further proves just how out of touch the people at Morgan Stanley are. According to the bank, the research document prompted calls from "dozens and dozens of fund managers, and several CEOs". Either I'm living in a little Shoreditch bubble, where news, views and trends are shared and discussed constantly, or these fund managers need to spin their swivel chairs around 180 degrees and look out their floor to ceiling windows at the world.

In other news, Twitter has apparently caused a slump in ticket sales for summer comedy, Bruno. According to The London Paper (fact), a fantastic opening weekend was marred by Twitterers slating it around the globe. Fascinating how, what started out as a fad for the verbally incontinent, is turning in to the go-to place for peer-to-peer recommendation.

Oh well, while all others are losing their heads, one of my colleagues restored order and rightness, by purchasing theses little numbers from Classic Wardrobe.