Oh, hello!

United Kingdom

I am a strategy director with experience in all stages of brand strategy and execution. I work with CEO's on the future of their business, and I bring brands to life through tailored content. Whatever you need. I am based in London, but can work wherever you and your clients are.




April 2008 - November 2013


From the ridiculous to the sublime.

Most pretentious product description of the day goes to Cire Trudon's Odeur de Lune candle. Apparently invokes the scent of a satellite orbiting the earth. Oh, so that's what that smell is.

While Malin + Goetz win the prize for best recession chic packaging design. Tapping in to consumers' desire for full-disclosure and pared-down aesthetics, M+G have integrated product title and ingredients right into the design. See also Aesop and Kiehls.