Oh, hello!


London
United Kingdom

I am a strategy director with experience in all stages of brand strategy and execution. I work with CEO's on the future of their business, and I bring brands to life through tailored content. Whatever you need. I am based in London, but can work wherever you and your clients are.

 

 

Archive

April 2008 - November 2013

Camillastore

Terminology of 'experiential' retail.

According to one of the weekly marketing magazines, the term 'consumer' has been dropped in favour of 'guest'. We 'guests' are now 'invited' into the 'homes' of our retailers where we are tempted not with crustless sandwiches and a lovely cup of tea, but endless purchasing opportunities. I like their style - I can imagine impressionable teenagers across the land batting their eyelids at their unsuspecting parents while insisting that they are not mindless spend-freaks, rather the invited guests of Topshop, Hollister and Accessorise. Pull the other one!

Speaking of industry speak, one of my colleagues jokingly suggested we "off-line interface" today. Translation: have a chat.

Love you, love your work.