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I am a strategy director with experience in all stages of brand strategy and execution. I work with CEO's on the future of their business, and I bring brands to life through tailored content. Whatever you need. I am based in London, but can work wherever you and your clients are.

 

 

Archive

April 2008 - November 2013

Camillastore

WIth less than a week to Christmas the countdown has begun. The christmas tree has been decorated to within an inch of its life, I've watched as much Nigella, Jamie, and Gordon as to make my housemates abandon the sitting room altogether, and 4 months dedicated to jam consumption has finally paid off in the form empty jars littering every surface of the kitchen in readiness for my homemade delicacies.



It is certainly a welcome diversion from the usual 'spend, spend, spend' mentality of this time of year, but 'thriftiness' has its own set-backs. Inconspicuous consumption is a bit of a brand in itself, as it's no good proffering a few burnt gingerbread men wrapped in last week's London Paper. We must, as Nigella insists, be Christmas Domestic Goddesses - fusing treacle, star anise and xmas leftovers as if there was no tomorrow. As I leaf through a mountain of cookery books, I can't help but wonder: wouldn't it just be easier to buy them?



Speaking of 'thriftiness', it seems the Christmas card is dead. Long live the e-card. I once read somewhere that, over Xmas, Londoners waste enough paper to make a rather excellent game of pass-the-parcel out of Trafalgar Square. And, while it is certainly a little depressing not to have the usual hoards of cards festooning the top of the piano, I have seen some excellent e-cards doing the rounds instead.



E-cards from top:
www.jacquielawson.com
http://elfyourself.jibjab.com/
www.someecards.com