Oh, hello!


London
United Kingdom

I am a strategy director with experience in all stages of brand strategy and execution. I work with CEO's on the future of their business, and I bring brands to life through tailored content. Whatever you need. I am based in London, but can work wherever you and your clients are.

 

 

Archive

April 2008 - November 2013

Camillastore


An Ethical Dilemma

We are living in interesting, if confusing times. On the one hand, we do our recycling, switch off our lights, wash on 40 and tut to each other about child labour in the value fashion industry. On the other hand, we love going absolutely coco-nuts in the Topshops of this world and boasting to our friends about how we got "twelve outfits and a coat for just twenty quid!".

The sad truth is tha,t when faced with the new AW08 collection in Miss Selfridge, the average shopping addict wouldn't give a monkeys to hear that the lot of it was made by orphaned 3 year olds who were paid in heroin.

Is it possible to resolve this? Only time and the actions of the highstreet retailers will tell.


VERSUS