I call it ‘The Sartorialist’ effect – your average London street is regularly trumping the stores as the go-to place for up-to-the-minute fashion as more and more people step out in style. Thanks to street photography blogs such as The Sartorialist, it is now necessary to be ‘camera ready’ even when you pop out for milk. Walking the streets in one of Europe’s most fashion-forward Capitals, I have really begun to notice trends on the street weeks or even months before they hit the magazines. For the absolute best in cutting edge fashion, I’m fortunately just young enough and girly enough to get away with goggling at the Camden Girls School girls who regularly achieve unbelievable heights of fashion before 8.45am. Incredible. For my work wardrobe, I ride the Piccadilly line between 9 and 10 am to get the best mix of executive and luxury sales assistant garb. For Men’s fashion, nothing beats Soho Square at lunch time, when all the drama development execs emerge in classic geek-chic attire. So, instead of keeping your head stuck in a book over lunch in the park, try a bit of people watching – it’s a cheaper fashion hit than that £4.75 copy of Vogue, trust me!
The world’s your catwalk.