Oh, hello!


London
United Kingdom

I am a strategy director with experience in all stages of brand strategy and execution. I work with CEO's on the future of their business, and I bring brands to life through tailored content. Whatever you need. I am based in London, but can work wherever you and your clients are.

 

 

Archive

April 2008 - November 2013

Camillastore

No fair!

Socially acceptable body hair, the better end of the pay gap and now this... wonderful e-tailing! Discovered two, predominantly male-orientated, websites this week both of which are beautifully curated and unique. Ok, so women are more demanding (we want wish lists, tell a friend opportunities and the chance to mainline one-click shopping straight into our veins), but must we forego aesthetics?

www.hermes.com is STUNNING. I especially like their store locater function, which takes an old concept and makes it theirs.

www.paulsmith.co.uk meanwhile understands how important tactility is in selling clothes. You can't actually touch the stuff, but there's so many photos you feel like you have.