Oh, hello!

United Kingdom

I am a strategy director with experience in all stages of brand strategy and execution. I work with CEO's on the future of their business, and I bring brands to life through tailored content. Whatever you need. I am based in London, but can work wherever you and your clients are.




April 2008 - November 2013


Generally no more General Trading

Today it was revealed that the General Trading Company has gone into administration. This does not mean the shop that invented both the Sloane Ranger and the wedding list will be closing its doors, but it is a sign that the dreaded Credit Crunch is starting to take its toll.

I visited the shop recently and noticed a distinctive air of failure, similar to the one also currently hanging over Heals. Both shops have developed that lack-luster feeling that turn customers away quicker than you can say Closing Down Sale.