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London
United Kingdom

I am a strategy director with experience in all stages of brand strategy and execution. I work with CEO's on the future of their business, and I bring brands to life through tailored content. Whatever you need. I am based in London, but can work wherever you and your clients are.

 

 

Archive

April 2008 - November 2013

Camillastore

Food porn or eater's wives?

A step too far, Marks and Spencer. A step too far! Oozing poached eggs? Ok. Melting chocolate puddings? Fine. But burgers stuffed with gorgonzola cheese? No freaking way. Sexy food cinematography can no longer suggest that M&S is not one of the worst offenders when it comes to junk food on the high street. I've been noticing for a while the sheer volume of mayonnaise, custard and cream that so many of their products are choc full of, and yet I've always maintained that their fruit and veg selection is second to none. Now, however, I'm starting to think that this is not just food, this is M&S high-priced, intensely calorific crap for the over-worked masses.