Oh, hello!


London
United Kingdom

I am a strategy director with experience in all stages of brand strategy and execution. I work with CEO's on the future of their business, and I bring brands to life through tailored content. Whatever you need. I am based in London, but can work wherever you and your clients are.

 

 

Archive

April 2008 - November 2013

Camillastore

Typical Marks & Spencer - the concept of 'on-trend' is yet again lost on the brand directors of Marks and Sparks. You can practically see their under-oiled thinking behind their latest venture - namely to allow Patricia Field (the stylist for Sex and the City) to design a range for them. 'Excellent!' you think, 'Where can I buy it??' But then you pause and remember it's M&S we're talking about here! Of course, the range will not actually be in store until OCTOBER - a full 5 months after Sex and the City movie mania has subsided.

Is that slow hand-clapping I hear???